We can say with confidence that «Bacchus” is a national brand, we are under the reliable protection of our loyal customers. But we would very much like our trademark to be also protected at the legislative level. Therefore, not so long ago, we submitted an application to the Ministry of Justice of the Republic of Kazakhstan for the recognition of our trademark as well-known in the Republic of Kazakhstan. And on April 29, 2021, we received a conclusion.
But what does this give us? Why was the legal confirmation that our trademark recognized as well-known so important to us? First of all, this status gives great protection to our consumers from counterfeit products. Indeed, in the case of counterfeiting any products of «Bacchus” JSC henceforth it will be punished more severely: the amount of damage to the company will be assessed in a completely different light and the punishment for counterfeiting products will be more serious. Secondly, any copying of our trademark and its illegal use on any kind of products that are unhomogeneous is now prohibited. This status allows us to obtain broader legal protection. Thirdly, henceforth all goods and services that are produced or will be produced by our company automatically fall under protection.
The status of a well-known trademark confirms the importance of our company legally and henceforth everything that we produce is protected by law very strictly. In the Republic of Kazakhstan, few trademarks have such a status, but each can rightfully be called unique and recognizable. Indeed, when they say «Bacchus” in Kazakhstan it already means «good wine, high-quality cognac, wonderful champagne.”
The procedure to obtain this status is not easy. During the year, the commission studied the materials; an independent company performed additional marketing research to assess the awareness of the trademark; after this, a decision was made.
We are very proud of the positive decision of the expert commission and the fact that henceforth the trademark of «Bacchus” JSC is recognized as well-known. Let us recall what it looks like: in the center of the image, made in olive color, there is the head of the patron god of winegrowers and winemaking, Bacchus. The inscriptions «Бахус” and «Bacchus” are on the sides of the image. The inscription «Since 1948”, which is an indication of the plant’s foundation date, is stated below.
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This is not just a logo, but the hallmark of our plant — its history. The plant was founded in 1948 in a place unique in terms of climate and soil composition — the foothills of the Trans-Ili Alatau. At first, it was small, but from the moment the potential of viticulture in the region became clear, it gradually grew and today the «Bacchus” JSC company is one of the oldest enterprises in the country, a leader in the production of champagne, cognacs, and wines. We are also the only ones in the country producing champagne using classic French technology. For more than 70 years since its foundation, our company has come a long way and we are proud of what has been done and look forward to what is yet to come. Today we manufacture more than 65 types of products, and our dealer network covers about 19,000 retail outlets. According to the results of a survey conducted by the company before applying with the Commission for the trademark recognition as well-known — 54.1% of respondents know the Bacchus trademark, and 87.3% of respondents associate it with alcoholic beverages. That is why our trademark is deservedly recognized as well-known in the Republic of Kazakhstan.
Thank you, friends, for choosing our drinks, for your recognition, for your dedication, and for the fact that our company is today an industry leader, recognizable and loved. All this would not have happened without you.
With love, «Bacchus” JSC.